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1 industrial marketing
1) марк. промышленный маркетинг ( маркетинг товаров промышленного назначения)See:2) марк. = organizational marketingSee:* * * -
2 industrial marketing
1) Экономика: сбыт промышленной продукции2) Реклама: промышленный маркетинг -
3 industrial marketing
Англо-русский словарь по экономике и финансам > industrial marketing
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4 industrial marketing
English-russian dctionary of contemporary Economics > industrial marketing
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5 industrial marketing
сбыт промышленной продукции; отраслевой маркетингEnglish-russian dctionary of diplomacy > industrial marketing
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6 industrial marketing research
марк. = business-to-business research* * *любые маркетинговые исследования, проводимые организациями, которые покупают и обрабатывают изделия или услуги, но не являются конечными потребителямиАнгло-русский экономический словарь > industrial marketing research
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7 Industrial Marketing Research Association
Универсальный англо-русский словарь > Industrial Marketing Research Association
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8 British Industrial Marketing Association
Универсальный англо-русский словарь > British Industrial Marketing Association
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9 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
10 marketing
n1) торговля; продажа; сбыт2) маркетинг, система сбыта
- bank marketing
- black marketing
- commodity marketing
- concentrated marketing
- cooperative marketing
- differentiated marketing
- direct marketing
- direct-response marketing
- export marketing
- global marketing
- industrial marketing
- interactive marketing
- mass marketing
- one-step marketing
- merchant marketing
- on-line marketing
- orderly marketing
- organization marketing
- organized marketing
- patent marketing
- person marketing
- place marketing
- product differentiated marketing
- social marketing
- undifferentiated marketing
- marketing of productsEnglish-russian dctionary of contemporary Economics > marketing
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11 marketing
1) торговля; сбыт2) маркетинг, система сбыта• -
12 industrial
1. прил.1)а) общ. промышленный, индустриальныйindustrial goods [products\] — промышленные товары, промтовары
See:industrial accountant, industrial action, industrial advertisement, industrial arbitration, industrial average, industrial bond, industrial buyer, industrial by-products, industrial conflict, industrial consumer, industrial country, industrial court, industrial customer, industrial democracy, industrial design, industrial dispute, industrial distributor, industrial economics, industrial engineering, industrial equities, industrial free zone, industrial inertia, industrial insurance, industrial investments, industrial issue, industrial market, industrial marketing, industrial management, industrial migration, industrial population, industrial relations, industrial seller, industrial shares, industrial tribunal, industrial union, Industrial Confidence Indicator, Australian Industrial Relations Commission, Joint Industrial Councilб) общ. производственный, промышленный( о человеке)industrial worker — промышленный [производственный\] рабочий
industrial classes — промышленные рабочие, трудящиеся
2) общ. производственный (о том, что связано с работой)See:industrial disability, non-industrial disability, industrial disability benefit, industrial disability leave, industrial death, industrial hygiene, industrial safety, industrial-safety-and-health technician, industrial training, occupational illness, accident at work, employment injury3) общ. технический, используемый в производстве ( в отличие от используемого для потребления)2. сущ.industrial tractor — трактор-тягач, промышленный трактор
1)а) эк. промышленникSyn:б) эк. промышленное предприятиеSyn:в) эк. промышленный рабочийSee:2) мн., фин. акции промышленных предприятийSee:stock 6) в)
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1) промышленный, производственный, экономический; 2) промышленная корпорация (США): на фондовом рынке - любая корпорация, которая не может быть отнесена к коммунальным, финансовым или транспортным компаниям. -
13 marketing research
марк. маркетинговое исследование, маркетинговый анализ (сбор данных о нуждах потребителей, о конкурентах, о характере товара на рынке для разработки новых идей и стратегий маркетинга)Syn:See:business-to-business marketing research, industrial marketing research, consumer research, customer research, marketing research department, marketing research director, marketing research manager, qualitative marketing research, quantitative marketing research, consumer behaviour survey, advertising research, market build-up, European Society for Opinion and Marketing Research, Life Insurance Marketing Research Association, World Association of Opinion and Marketing Research Professionals
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маркетинговые исследования: сбор данных о нуждах потребителей с помощью анализа этих потребностей, экономических прогнозов и др. методов для разработки новых идей и стратегий маркетинга; см. market research.* * *систематический сбор и анализ данных, проводимый в целях решения проблем маркетинга, задачей которых является уменьшение риска неадекватного поведения в этой области -
14 marketing
1) реализация; сбыт2) маркетинг (организация сбыта) как научная дисциплина -
15 industrial film
рекл., СМИ промышленный фильм* ( снятый в целях рекламы товаров промышленного производства или назначения)See: -
16 industrial marketer
1) эк. продавец товаров промышленного назначения2) марк. специалист по промышленному маркетингуSee: -
17 industrial commodity marketing
Универсальный англо-русский словарь > industrial commodity marketing
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18 organizational marketing
марк. маркетинг в деловой сфере* (маркетинговая деятельность, направленная в адрес предприятий и других коммерческих и некоммерческих организаций, приобретающих товары для их промышленного или профессионального использования; включает в себя действия по исследованию предпочтений в деловой сфере, разработку и предложение необходимых товаров и услуг предприятиям и организациям)Syn:See:Англо-русский экономический словарь > organizational marketing
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19 промышленность
жен. industry отечественная промышленность ≈ domestic industry мясоконсервная промышленность ≈ meat-packing industry оборонная промышленность ≈ defense industry крупная промышленность ≈ large-scale industry тяжелая промышленность ≈ heavy industry легкая промышленность ≈ light industry добывающая промышленность ≈ extractive industry обрабатывающая промышленность ≈ manufacturing industry фармацевтическая промышленность ≈ pharmaceutical industryпромышленн|ость - ж. industry;
крупная ~ large scale industry;
тяжёлая ~ heavy industry;
лёгкая ~ light industry;
добывающая ~ extractive industry;
обрабатывающая ~ manufacturing/processing industry;
основные отрасли ~ости main/basic industries;
~ый industrial;
~ое предприятие industrial establishment;
~ый центр industrial center;
~ый район industrial area;
~ый потенциал страны the country`s industrial potential;
~ый суд юр. industrial court;
~ая выставка industrial exhibition;
~ая эксплуатация commercial operation;
~ые изделия manufactured goods;
~ый образец industrial sample;
~ый цикл business cycle;
~ый маркетинг industrial marketing;
~ый кинофильм industrial film;
~ое телевидение industrial television.Большой англо-русский и русско-английский словарь > промышленность
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20 business-to-business research
марк. маркетинговое исследование корпоративных клиентов*, промышленное маркетинговое исследование* (маркетингового исследование рынка промышленных потребителей, которые покупают товары и услуги для производственного/профессионального использования, а не для удовлетворения личных потребностей)Syn:See:Англо-русский экономический словарь > business-to-business research
См. также в других словарях:
Industrial marketing — is the marketing of goods and services from one business to another. The word industrial has connotations of heavy machinery, mining, construction etc. but industrial marketing is not confined to these types of business activities. Broadly (and… … Wikipedia
industrial marketing — UK US noun [U] COMMERCE ► trade in products and services between companies, especially those that are used in manufacturing: »In some industrial marketing situations, suppliers work with buying organisations to solve technical problems, knowing… … Financial and business terms
industrial marketing — /ɪnˌdʌstriəl mɑ:kɪtɪŋ/ noun the marketing of industrial products ● After doing a course in industrial marketing, I got a job selling machinery to aircraft manufacturers … Marketing dictionary in english
industrial marketing manager — rinkodaros inžinierius statusas T sritis profesijos apibrėžtis Inžinierius, kuris specializuojasi produkto paskirstymo arba platinimo tyrimo ir būdų srityse, teikia išvadas apie jo gamybos rentabilumą. atitikmenys: angl. industrial marketing… … Inžinieriai, technikai ir technologai. Trikalbis aiškinamasis žodynėlis
industrial marketing research — business marketing research Any form of marketing research undertaken among organizations that buy and add value to products and services but are not the final consumers. Compare consumer research … Big dictionary of business and management
Industrial market segmentation — is a scheme for categorizing industrial and business customers to guide strategic and tactical decision making, especially in sales and marketing. While government agencies and industry associations use standardized segmentation schemes for… … Wikipedia
Marketing strategies for product software — assist software firms to determine the type of market analysis that is needed for decision making. Two general strategies that are well known in the marketing discipline are: marketing mix; and relationship marketing. Marketing mix is the typical … Wikipedia
Marketing decision support systems — (MKDSS) is an information system that helps with decision making in the formation of a marketing plan. The reason for using an MKDSS is because it helps to support the software vendors’ planning strategy for marketing products; it can help to… … Wikipedia
marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… … Universalium
Marketing — For the magazine, see Marketing (magazine). Marketing Key concepts Product … Wikipedia
Marketing decision support system — A marketing decision support system (sometimes abbreviated MKDSS) is a decision support system for marketing activity. It consists of information technology, marketing data and modeling capabilities that enable the system to provide predicted… … Wikipedia